Licensing partner Programs

Licensing partner Programs

Dodge Durango Licensed and Logo

MGP Caliper Covers are the ONLY licensed brake covers in the market. This ensures that our product is thoroughly tested for safety & durability in order to meet the standards of major car manufacturers. 

We are officially Licensed by Ford, GM, MOPAR, Acura, Honda, Ram, Shelby & Jeep
Licensing partner Programs 1

Getting a Licensing Agreement with an Automotive Manufacturer


Getting a Licensing Agreement with an Automotive Manufacturer

Navigating the world of licensing agreements can be a complex endeavor. When aiming to secure a deal with an automotive manufacturer, there are specific steps and considerations to be mindful of. Here’s a concise guide to help you through the process:

Navigating the world of licensing agreements can be a complex endeavor. When aiming to secure a deal with an automotive manufacturer, there are specific steps and considerations to be mindful of. Here’s a guide to help you through the process:

1. Research and Identify Opportunities:

Know Your Value: Before approaching any automotive manufacturer, ensure you have a clear understanding of what value your product or service offers.

Market Analysis: Determine which manufacturers might benefit most from your product. Research their current partnerships, products, and market trajectory.

2. Preparation:

Create a Portfolio: Showcase previous partnerships, testimonials, and product specifications.

Protect Your Intellectual Property: Ensure your product or innovation is patented or protected appropriately.

Preliminary Pitch: Craft a succinct and compelling pitch. Remember, first impressions matter.

3. Engage:

Identify the Right Contact: In large automotive companies, there are specific departments or individuals responsible for licensing and partnerships.

Networking: Attend automotive industry events, trade shows, and conferences to make connections.

4. Negotiate:

Know Your Worth: Don’t undersell your product or innovation. However, be ready to provide incentives or flexible terms to make the partnership appealing.

Legal Counsel: Always have legal representation when negotiating terms. They can help ensure your interests are protected.

5. Seal the Deal:

Contracts: Make sure all terms, expectations, and responsibilities are laid out clearly in a written agreement.

Build Relationships: A licensing agreement isn’t just a business transaction. It’s a partnership and carries with it a responsibility to enhance the brand, foster a good relationship with your licensee for long-term success.

6. Post-Agreement:

Maintain Quality: Ensure that your product remains consistent in quality. This not only protects your reputation but also maintains the integrity of the licensing agreement.

Stay Engaged: Regularly check in with your manufacturer partner, ensuring open lines of communication.

7. Review and Renew:

Performance Metrics: Periodically assess the partnership’s performance to determine if it’s meeting your objectives.

Negotiate Renewals: If the partnership proves fruitful, consider negotiating an extension or expansion of the agreement.


Securing a licensing agreement with an automotive manufacturer requires preparation, persistence, and a clear understanding of your product’s value proposition. While the process can be intricate, the potential benefits in terms of revenue, brand exposure, and industry partnerships can be substantial.

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