FOR IMMEDIATE RELEASE
Custom Car Upgrade Manufacturer MGP Caliper Covers Celebrates 10th Anniversary
Pioneering San Diego company marks a decade of affordable, made in the USA custom car and truck upgrades
San Diego, Calif. – August 14, 2018 – MGP Caliper Covers, the leading provider of easy-to-install, American-made custom car upgrades, celebrates its 10th anniversary in 2018.
The company’s stylish and affordable custom products, manufactured in the USA at MGP’s San Diego facility, disguise the brake mechanism (called calipers) visible behind increasingly popular rims with open wheel designs and can be installed in just an hour. MGP offers licensed branded covers together with a patented fastening system designed specifically for each vehicle’s own unique manufacturer’s caliper.
In its first year, MGP sold just 200 units. A decade later, more than 250,000 vehicles have been fitted with the company’s caliper covers. Initially appealing to owners of American performance cars, MGP caliper covers are now increasingly sought out by drivers of trucks, SUVs and luxury cars.
“Over our ten years in business caliper covers have been well received as an exterior accessory and we’ve proven that there’s demand and huge opportunity for growth,” said MGP owner Mike Barland. “On their own, our custom caliper covers are a uniquely affordable and accessible upgrade for personalizing a car’s appearance, or they can be the final aspect to completing the overall look when vehicle owners upgrade their rims to enhance the performance and look of their wheels. There are 100 million cars in the U.S. with open-wheel design, and that number increases every year.”
MGP currently offers customizable aluminum caliper covers for all vehicle makes and models from the last 20 years and can create options for older vehicles. Custom options include factory paint matching to the vehicle’s own paint color, personalized engravings, and engravings from MGP’s licensed partners.
“Manufacturers see the value in this product, and that helped us get licensing partnerships with Ford, GM, MOPAR, Honda and Acura with more to come in the future,” Barland said.
MGP caliper covers are available at the company’s website www.calipercovers.com or from a nation-wide network of more than 21 major licensed dealers.
Barland developed the MGP caliper cover after upgrading the wheels on his new truck. Dissatisfied with the unfinished look created by the visible brake calipers, Barland went to his workshop and designed the prototype covers and their patented fastening system. The result combines state-of-the-art engineering with top-rated materials that are tested to last the lifetime of the vehicle. For more information visit http://www.calipercovers.com.
About MGP Caliper Covers
MGP is an American-based company offering form-fitting, easy to install Caliper Covers that combine state-of-the-art technologies along with 30 years of engineering experience. MGP Caliper Covers are manufactured in San Diego, California, and combine a vehicle-specific patented stainless steel fastening system to create a design that is unique, flawless, and versatile across a wide array of modern day vehicle platforms. MGP Caliper Covers have been engineered and developed to standards far above and beyond the normal every day automotive bolt-on modification, utilizing aerospace-grade aluminum and stainless steel, precision CNC machining, hydraulic forming, and TIG welding. For more information, please visit www.calipercovers.com.